Model Development of Isan Country Song Compositions for Economic, Social and Cultural Value-Added

Journal of Social Sciences 6 (3): 474-477, 2010

ISSN 1549-3652

© 2010 Science Publications


Model Development of Isan Country Song Compositions

for Economic, Social and Cultural Value-Added


Nipinth Suwanrong, Khaentaphon Samdaengdech and Thaksina Krairach

The Research Institute of Northeastern Arts and Culture,

Mahasarakham University, Maha Sarakham, Thailand 44000


Abstract: Problem statement: Country Song was related to history, society, culture and economic.

The objectives of this study were: (1) the historical background in composing the Isan Country Song,

(2) the current situation and problem of composing style of Isan Country Song and (3) the development

of composing pattern the Isan Country Song for elevating the economic value. Approach: The

research area consisted of Isan Region including Chiaya Phume, Ubon Rachatani, Amnat Charoen and

Sri-Sa-ket Provinces. The samples providing information included 170 persons. The instruments using

for collecting data included: The Survey Form, Interview Form, Focus Group Discussion and

Participatory Workshop. The data were classified into groups. Qualitative data were analyzed

according to the specified objectives. The research findings were presented in descriptive analysis.

Results: The research findings found that the historical background of Isan Country Song, reflected

lifestyle, social situation, ideal, and Thai Culture with the rhyme developed from traditional Country

Song blending with Big Brand Music Band mixing with the local singing words and rhythm. The

current situation and problem after listening to the Country Song was more increasing popular since

there were many song composers and chords. There were advertisements through the media as radio,

television, mobile phone and internet network. Therefore, the buying and selling of song were easier

and quicker. For the song composing, the text of a song didn’t focus on the rhyme and lacked of

morality enhancement. The supplementary music sometimes lacked of beauty based on aesthetic

principle. For the commercial problems, there were many violations of right. Consequently, the

entrepreneur sometimes faced with the lost. For development, the god points of Isan Country Song

were analyzed both of the text and rhyme. The composed song model was created by bringing

Pentatonic scale mixing with message of Dorian Mode. The musical instrument using for playing

consisted of Isan Country Song and Western Music. Conclusion/Recommendations: Isan Country

Song was still necessary for opposing the entertainment like the villager representatives. Besides, it

could be developed for beauty based on music principle. In some viewpoints, it could be used as

commercial usefulness. Therefore, in order to maintain the identity of Country Song which needed to

be studied for knowing the development of song work, it would be good. This research could be able to

be a model for new style Country Song.


Key words: Development, Isan country song, compositions, economic, social, cultural, value-added



Country Song or country song was a song with

evolution from local song or villager song. The theme

of Country Song reflected Thai lifestyle, although the

western musical instruments were used for playing

rhythm. Considering the local song, origin of Country

Song, found that the local song was a literary work with

text of a song in real society and life of Thai People in

each locality in simple musical tune. The song content

showed the thought with worldview toward society,

culture and environment. The text of a song, rhythm

and music were in simple style.

It could be concluded that Isan Country Song had

continuous Thai Cultural Development. Isan Country

Song was easy to understand and remember. The

audiences listened it not many times, could sing it in

general. As a result, Isan Country Song was popular

only in a short time, or famous only from one song in a

short time, or was declined of popularity in very short

time. Consequently, it was boring and people would

search for new things in Isan Country Song. The causes

J. Social Sci., 6 (3): 474-477, 2010


of prominent Isan Folk Singers gaining or decreasing

popularity consisted of: The factors of producer artists

and creators of Isan Country Song including the

composer of singing words, rhythm and singer, the

business owner of song band. For the singing word

composers, they weren’t delicate in composing the

singing content. They produced too much songs for the

singers without considering the quality of song. As a

result, the text lacked of power in motivating the

audiences. Some singing word composers composed

the song text by using impolite or impertinent words,

pornography, some words with ambiguous especially

the words conveying ambiguous in sense. Some words

were impolite and pornography in order to be joyful,

attractive, tasteful. It was very concern that since it

affected on the good image of Country Song. In

addition, the composer of content and rhythm was the

same person. Some of them didn’t have knowledge in

music. So, they composed song by their feeling.

Consequently, the rhythm wasn’t smooth based on

principle of music academic. For the folk singers, some

of them were not trained from the school teaching in

singing Country Song. Most of them came from contest

stage in singing Country Song, or applied for

participating in music band of Country Song travelling

in the provinces. The song business owners were too

much trading benefit oriented by producing new songs

continuously. As a result, the performance and quality

were lower down. In the present, Country Song and

string would be more blending together until it was

difficult to identify which one was Country Song or


According to the above reasons, the researcher was

interested in studying and conducting research in

“Development of Song Composing Model in Isan

Country Song in context of development in Thai

Entertainer from new viewpoint in future.


The studied area was the Isan Region by selecting

4 provinces including: Chiayapume, Ubon Rachatani,

Amnat Charoen and Sri-Sa-ket Provinces. Qualitative

Research Method was administered in this study. Data

were collected from samples by Purposive Sampling

including: 33 experts, 50 key informants, 60 general

villagers, total of 143 persons. The instruments using

for collecting data were: the Interview Form, the

Observation Form, Focus Group Discussion and

Participatory Workshop. Data were investigated by

using the Triangulation Technique based on specified

issues in the study and presented in descriptive



The findings were as follows:

· The historical background of Isan Country Song

might develop from Mo-lam and local song from

other regions as well as traditional Thai Song. It

started to play its role after the second world war

by Isan Composers and Singers in 1957 which was

more well-known in 1971-1981. It was a prominent

period being very much popular which might

involve with population playing role in economic

in big city. Most of singing words and rhythm was

Isan Identity. There were many singers and song


· For current situation and problem in model of Isan

Country Song Composiing, the song composing in

both of singing content and rhythm were not based

on the artists. But, it was related to the market

need. Therefore, there were more complex

entertainment business units. There were

competitions in seeking an opportunity for both of

composers and singers. Besides, there were

changes of the audiences’ taste. The used language

for composing wasn’t smooth, with simple rhythm

by using electronic music in many song styles

including joyfulness, love and disappointment and

expression in frustration of livelihood. Most of the

songs depended on social value

· The model development of Isan Country Song for

increasing the economic value in composing the

Isan Country Song, the standardized language

principle and villager language should be

emphasized by considering the prosody of Isan

Country Song as well as the model in developing

the Isan Country Song Rhythm by using 3

techniques: (1) the song content should be

composed first, (2) the rhythm should be composed

later, (3) the singing words and rhythm should be

simultaneously composed. Moreover, Isan Song

Rhythm and International Song Rhythm should be

harmonious by considering most of Isan Country

Song Model as A, B, A or A, A, B, A which

needed the high experience chord composer. For

the creation of additional value, the song value, the

work standard, as well as capital and profit, should

be considered


According to the research titled “Development of

Model in Isan Country Song Composer for increasing

the economic value, there were issues for discussing the

findings as follows:

J. Social Sci., 6 (3): 474-477, 2010


For historical background in composing Isan

Country Song, it was developed from Mo-lam and local

songs in other regions. The composed song content

showed material relating to the approach in religion and

belief, lifestyle, working, nature, value and love in life,

spouse and country. So, the song was a representative

of society and culture being able to convey the human

beings’ understanding in the same culture.

Chaiyatorn et al. (2010) described a model for

setting the cultural tourism as Home Stay in future

including the economic, social and cultural aspects with

sustainable existence as well.

The purposes of the later study were to: (1) the

history and background of Reed Mouthorgan Musical

Instrument, raw material in manufacturing Reed

Mouthorgan in Esan Region. (2) The State of problems

in conserving, rehabilitating and developing the raw

material and manufacturing Reed Mouthorgan in recent

time. (3) The application of local wisdom in

rehabilitating and developing the raw material and

manufacturing Reed Mouthorgan for creating the

additional cultural value (Sithisak et al., 2009).

The songs consisted of various and broad content

since the composer was optimistic. So, he didn’t have bias

worldview toward the person or thing. For the composed

art, most of them was like the verse. For the use of

wordings and eloquence, it was appropriate, causing the

inspiring words according to the conveyed language style.

Therefore, it was valuable in literary work. Furthermore,

there were various songs with the useful content and

material for people, society and country. In the past,

ancient people who mastered this field did not hand down

to the public but only handed down to the members of

family or relatives so it was un appeared in case of

nobody carried on it (Chansuwan et al., 2009).

For current situation and problem of model in

composing the Isan Country Song, the song composing

was related to the economic. So, the song composing

was profit oriented. So, there was a search for identity

of each locality as presented thing through the song

both of singing words and rhythm. It could be seen

from brining the identity of ethnic group. Later on, it

would be composed with chord blending with

traditional Thai Song, global song rhythm and the

composed content in trend. It was supported by

Sooksuwan (1978) conclusion of findings of the study

in “Country Song Literary Work,” the findings found

that: (1) Thai Song extended to be different kinds of

song with cultural reasons. There were 5 kinds of Thai

Song: (1) Local Song was the song using during the

recreation during professional working or leisure time

of Thai People in former time, (2) Traditional Thai

Song, (3) Thai Song, (4) Universal Song, (5) Life Song,

(2) the Country Song occurred by searching for

warmness of country people entering for earning their

living in the capital in order to deceasing their home

sick, (3) the Country Song as mixed Traditional Thai

Song and local song and other songs, (4) the content of

Country Song consisted of every kind: stating for love

both of public love including: Country, religion, the

King and love between male and female which led to

happiness and misery, interesting moral teaching,

stating for country life in different aspects, social

problem, recent situation, some situations in some parts

of History, as well as sense of humor, (5) there were

different types of Country Song including: The word

use, easy words to be greatly satisfied were used,

imitation of natural sound and exclamation words,

repeated words, playing on words, the use of new

adjective, sweet sounding words, saying and proverb,

idiom. Consequently, the audiences had common

understanding as the composer’s need, (6) there was a

close relationship of society and Country Song because

the Country Song was influenced by society. So, it was

quickly and broadly disseminated many values to

people in society and (7) the Country Song congruent

with the audiences’ taste included the song including

content in love, different situations in society and sense

of humor.

For development of the compose in Isan Country

Song for increasing the economic value, development

of song pattern, various styles would be studied. The

modern technology was brought in. The value was

studied which led to development of song pattern. So, it

was indispensable for the development in improving to

be adequate with the age or period. It was supported by

Komkrish (1999) findings that Pog-lang was developed

from Lo Clapper or Ko-lo, which was an instrument

using for hitting for informing different signs of

villagers as well as for chasing the bird and crow in the

farms. At the beginning, there were 6 balls. Then they

were developed into 9 balls and 12-17 balls

respectively. There were 3 parts of Pong-lang: Ponglang

Piece, Pong-lang stand and Pong-Lang hitting

stick. There were 2 steps of production: The step in

preparing the material and instrument and the step in

producing Pong-Lang including the picture raising, the

cutting of Pong-Lang Ball, the comparing of sound, the

drilling hole for string threading and the hitting for

sound test. For keeping Pong-Lang, it had to be kept in

ventilation place. Pong-Lang could played in 2 styles:

Single playing and 2-person playing. For 2-person

playing, the first one had to play the song rhythm called

“Mo-ko” or “Mo-sep”. Another one had to hit for

making rhythm as a chord called “Mo Serb”. Pong-

Lang combined with the other musical instruments.

J. Social Sci., 6 (3): 474-477, 2010


Pong-Lang made from Ma-had wood consisted of 17

balls, one band including the sound C, D, E, F, A and

B. The one consisted of 13 balls, two bands, including 6

sounds as C, D, E, F, G and A. The one with 12 balls,

one band, including 5 sounds as C, D, E, G and A. The

structure of the stripes consisted of pattern led by the

ball, repeated playing and ending ball. The movement

of rhythm used steps as: Pair 2 and movement of

jumped in pair for 3 pairs and 4 and 5 pairs

respectively. The pair 6 and 7 were very few. The

direction of movement, it gradually high up until

reaching the highest level of sound in playing the short

string. Then, it was moved down meet with the playing

at sound A. The falling ball or important sound in

playing included E sound (Mee) and A (La). It was

supported by Aesthetic Theory, Science of Beauty

aiming to revealing and eliminating the orders or

principles of beauty. There were 2 techniques in

searching for beauty: Objectivism and subjectivism:

· Aesthetic included the technique as objectivism

since it was focused on different objects such as

architecture, printmaking, music etc. On behalf of

beautiful thing, it searched for general beautiful

characteristic and other characteristics of those

objects as well

· Aesthetic included the technique as subjectivism

since it attempted to search for the meaning of

what was called the audience’s aesthetic

experience. It attempted to find the differences and

relationship between aesthetic experience and other

kinds of experience


According to this research, both of public and

private sectors should play role in being responsible,

encouraging and promoting the academic by

determining the policy in order to take part in moving

the activity of city development for being peaceful city,

peaceful community in cultural dimension and local

administrative organization which would appropriately

affect the local administrative organization in managing

the culture based on academic principle as well as

community need as well as expansion into the other



The research has been supported generously by the

Mahasarakham University Research Fund. The

researchers would like to express their sincere

appreciation for all of the support provided


Chaiyatorn, S., P. Kaoses and P. Thitphat, 2010. The

developmental model of cultural tourism-homestay

of the lao vieng and lao song ethnic groups in the

central region of Thailand. J. Soc. Sci., 6: 130-132.


Chansuwan, P., S. Luaboonchu and T. Pantachi, 2009.

Developing of stage ornament creation for

enhancing economic value added in Isan

community. J. Soc. Sci., 5: 386-389.


Komkrish, K.G., 1999. Music of life for Isan people. J.

Hum. Soc. Sci., 7: 57-60.

Sithisak, C., B. Yodmalee and K. Samdaengdej, 2009.

Khaen: An application of Isan local wisdom for

conservation revitalization and development of raw

materials and khaen making for value-added

culture. J. Soc. Sci., 5: 257-260.


Sooksuwan L., 1978. Country song literature. Master of

Art Thesis, Srinakarintarawirot University.